Independent Cinema Collective.

Creating Connections | Growing Audiences

What is it?

This project between KD Insight + Mustard Studio supports independent venues with film marketing assets from the latest blockbusters and seasons. The Independent Cinema Collective creates magical moments for film releases in cinemas, ensuring audiences are exposed early on to some of the most exciting films in the calendar schedule, building anticipation with exclusive brand moments.

We support venues with additional assets that help films come alive, getting access to content that increases visibility and with promotions designed to make marketing films easier.

ICC works with studios on bespoke assets for the participating sites to help raise early awareness of upcoming core family and blockbuster titles and generate ‘must-see’ moments. These assets will be exclusive to the ICC for a limited period, focusing on early marketing and promotions and fostering excitement about booking tickets earlier. 

All assets are provided free of charge to the exhibitor.

How do I get involved?

Get in touch with us at Mustard Studio via the contact page.