In the summer of 2023,  Merlin Cinemas acquired two ex-Odeon heritage sites and wanted to relaunch them and effectively communicate their brand and offer. 

The Yorke Dance Project, an award-winning independent dance company, produced a film version of Kenneth Macmillan’s Sea of Troubles and wanted to explore how they could take this project to cinemas as well as an earlier film created of Robert Cohan’s Seven Portraits, a series of dance solos filmed at stunning locations.

The Living Room Cinema (LRC) takes its role in the local and wider cinema communities seriously, including the desire to understand its carbon footprint and join businesses worldwide with an action plan to reduce its impact. With concerns about the climate crisis and the damaging effects of business on nature and a particularly holistic view of social impact and governance, LRC’s biggest challenge was knowing where to start.