Regent Street Cinema
THE BRIEF: Regent Street Cinema is a one-screen venue in central London, and since it opened in 2015, it has created different audience propositions as it seeks to establish its identity. With a new team, the time was right to create brand consistency through guidelines.
The brand identity was already quite well established, and the ambition was to ensure everyone knew the guidelines. When doing a piece of work like this, we often look at the purpose and values to ensure cohesion through the identity.
REGENT STREET CINEMA BRAND BOOK
‘In their bespoke workshop and ongoing support, Mustard Studio was able to help us refine our brand proposition to fit the ever-changing cinema landscape better and has helped steer us on a clear, strategic path.”
This work involved workshops and team development to:
Identify its market position
The principles and purpose of the cinema and how it would develop its target audiences.
Following this work, we incorporated the organisation's vision, mission and values. We combined them with brand identity, tone of voice and comms strategy, creating a brand bible that the team can use now but is in place for any recruits. Alongside this, we did some sharp, cost-effective design work to make the logo stacks more usable and effective across various platforms.
“Mandy and Kate’s extensive industry experience was generously shared, and their thoughtful, fun and creative approach brought out the very best in the whole team”.
Duration: 8 weeks.
Services: Culture and Values Development, Brand Audit, Brand Refresh, Brand Book
Please get in touch if you want consistent brand delivery across all your touchpoints.
