Reimagining Cinema -A New Partnership Between Mustard Studio and CinemaNext
Mustard Studio has teamed up with CinemaNext to tackle some of the pressing challenges facing smaller cinema operators today. Together, they’re offering fresh, innovative solutions aimed at boosting audience engagement and ensuring business sustainability.
CinemaNext, well-known across the UK, EMEA, and North America for its expertise in cinema development and project management, is bringing its technical know-how to the table. This collaboration with Mustard Studio combines creative marketing with a solid understanding of cinema operations—creating a comprehensive approach to revitalising the cinema experience.
Jordan Bedding, head of CinemaNext UK & Ireland, shares his enthusiasm for the partnership: “Working with Mustard Studio is a big step forward for the UK cinema industry. By merging our technical expertise with their creative strategies for audience engagement, we’re providing cinema operators with a complete toolkit to not just survive, but truly thrive in today’s challenging market. This partnership is set to play a vital role in shaping the future of cinema experiences across the UK.”
The past few years have been tough for cinemas, especially for those that hadn’t invested in their customer experience before the pandemic. Many are now struggling to attract audiences back. Coupled with rising utility and labour costs, it’s created a perfect storm of challenges for independent operators. A recent report from the Independent Cinema Office (ICO) revealed that 61% of respondents fear they won’t meet their income targets this year. Even more concerning, 76% predict a drop in admissions, and 87% have identified increasing their audiences as their top priority for the next three years.
The partnership between Mustard Studio and CinemaNext comes at a crucial time. Both organisations share a commitment to finding solutions and building a brighter future for cinema. Together, they aim to strengthen the foundations for both emerging and established operators in the industry.
What’s on Offer?
This collaboration will roll out a range of services tailored to meet the diverse needs of cinema operators:
Multi-Purpose Auditorium Development
Recognising the importance of versatility, the partnership will help transform traditional cinema spaces into multi-use venues. These revamped spaces can host everything from comedy shows and acoustic music sets to poetry slams, DJ events, and even gaming nights.
Tiered Service Packages
Operators can choose from three different service levels, from off-the-shelf solutions to bespoke, comprehensive plans. Each package will integrate technical specifications with audience engagement and marketing strategies.
Support for Local Authorities and Developers
The partnership aims to assist in defining specifications that make new cinema spaces attractive to potential operators, ensuring that local communities benefit as well.
Comprehensive Services for Solo Operators
New cinema operators will receive a cohesive proposal covering everything from technical aspects to branding, audience development, and strategic business planning.
Ultimately, this partnership seeks to equip cinema operators with the tools they need to flourish in an ever-evolving industry. With fresh ideas and a focus on community engagement, Mustard Studio and CinemaNext are paving the way for a vibrant future in cinema.
For more details, get in touch with us at info@mustardstudio.co.uk.
Mustard Studio and Cinema Next will attend the Hotel & Innovation Expo at London’s Excel Centre on 15 + 16 October 2024 and are on Stand L32. Come and see us.
